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AN ALLURING NEW ACCESSORY: Keychains That Spark Conversation While Making A Fashion Statement

Updated: Jul 28, 2022

On Friday, June 19th, also known as Juneteenth, the official freedom day of slaves in the United States, marked the launch of our new handmade accessory on Since the recent release of our summer eco jewelry line a little under a month ago, Jade has been diligently working on what new accessories would be to follow. In the wake of racially stimulated current events, Jade decided she wanted to continue to use her voice to design pieces that represent movements that our eco-conscious fashion goers are passionate about.

Introducing keychains that have a story to tell. Jade explains "I wanted them to be more than just another decoration, but rather a conversation starter! " It is extremely important in a time like this to stand up for what is right and just in order to evoke much needed change. Our one of a kind keychain collection is designed to stand for a movement you believe in. Each one is handmade to uniquely symbolize something thought-provoking and memorable to the wearer to be shared with the world. The movements we stand for and have designed for are Love, Equality, Liberty, Heritage and Independence.

With five powerful statement-making pieces to pick from it is hard to choose which one is our favorite as each one resonates with us. Here's what Jade chose as her favorite, " I hand-set the green, black and red crystals on the Heritage keychain to proudly represent the African American flag and the lineage of my ancestors. I think it is so important to celebrate where you come from and to stay true to your roots. As a black designer running a black-owned business in an unequally diverse sector of luxury high-fashion, I wanted to create a piece that displayed my pride for being who I am. There is no better time than now to celebrate my colorful culture as we continue to educate one another on the African American struggles and community with love. I would say without a doubt the Heritage keychain is my favorite piece from the collection."

How do you wear yours to get the conversation going? It's simple. Latch yours onto your favorite bag or primary set of keys and when someone asks you where you got it from there's your opportunity to share your story and educate others. Click here to shop the entire collection exclusively available on

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